小学、初中、高中各种试卷真题知识归纳文案合同PPT等免费下载www.doc985.com小学、初中、高中各种试卷真题知识归纳文案合同PPT等免费下载www.doc985.com必修第三册UNIT8GREENLIVING(二)Ⅰ.阅读理解ADanonePortugalintroducedanewyogurtnamedJuntos.Foreverypackofyogurtthatapersonbought,hewoulddonateyogurttoafamilyinneed.Danonehaddoneitsresearch.Increasingly,peoplesaytheywanttobuyfrombrandsthatgivethemasenseofpurpose.Surelyayogurtthathelpedtheneedywouldbeappealing.ButJuntoswasafailure.Despitesinkingmillionsintoamarketingcampaign,DanonepulledJuntosfromthemarketonlymonthsafteritwaslaunched.Nowthesameproductissimplymarketedasatastyyogurt.Whathappened?TofindthereasonbehindJuntos’failure,LawrenceWilliamsandhiscolleaguesdidanexperimentwheretheyshowedpeoplesomeproductsandaskedthesepeopletopickoneoption.Theyremindedsometofocusonthe“purposefulandvaluable”aspectwhileothersweretoldto“enjoythemselves”andfocuson“delightandpleasure”.Theyfoundthatparticipantswhoprioritizedmeaningpreferredthelessexpensiveproductwhencomparedwithpeoplewhoputpleasureinthefirstplace.Sowhyweremeaning-seekerscheapingout?LawrenceWilliamsaskedparticipantstoexplaintheirdecision-makingtofindout.Helearnedthatmeaning-orientedpeoplewerenotthinkingabouthowtheproducttheymightbuycouldbringmeaningtotheirlives.Instead,theywereoccupiedwithwhatelsetheycoulddowiththeirmoney.Iamallforpeoplemakingwiseandstrategicfinancialchoices.Butcheapproductscancreatemanyproblems.Inexpensiveoptionsoftendonotlastaslongasthehigher-endones.Asaresult,weshopmoreoften,whichisultimatelyworseforourwallets.Plus,thatspendingpatterncandogreaterdamagetotheenvironment.Thanksinparttofastfashion,peoplebuy60percentmoreclothingtodaythantheydid15yearsago.Thefashionindustryaloneemitsmoregreenhousegasesthaninternationalflightsandmaritime(海运的)shippingcombined.Sobeforeyoudiveintoyourwalletforsomedeals,trynottofixonlyonwhatyouarespendingorsaving.Thinkcarefullyaboutwhatyouarebuying,too.1.WhatisthemainreasonforthefailureofJuntos?A.Itignoredmarketingstrategies.B.Itpriceditselfrelativelyhigh.C.Itlackedaparticularlygoodtaste.D.Itfocusedondelightandpleasure.2.Whatcanbeinferredaboutmeaning-seekers?A.Theyfrequenthigh-endstores.B.Theythinkproductsextendtheirlives.小学、初中、高中各种试卷真题知识归纳文案合同PPT等免费下载www.doc985.com小学、初中、高中各种试卷真题知识归纳文案合同PPT等免费下载www.doc985.comC.Theyhesitatetomakedecisions.D.Theymakemorepurchaseswithmoney.3.Howisparagraph4mainlydeveloped?A.Bygivingsomeexamples.B.Bylistingnumbersanddata.C.Byexplainingreasons.D.Bymakingsomecomparisons.4.Whichisthemostsuitabletitleforthetext?A.Innovation:aProduct’sLifeB.ToBuyorNottoBuyC.Meaning-seekersorQuality-pursuersD.FastFashion:aHittoYourWalletB(★)Earth’soceansarechangingcolorandclimatebreakdownisprobablytoblame,accordingtoaresearch.Thedeepblueseaisactuallybecomingsteadilygreenerovertime,accordingtothestudy,withareasinthelowlatitudes(纬度)neartheequatorespeciallyaffected.“Thereasonwhywecareaboutthisisnotthatwecareaboutthecolor,butthatthecolorisareflectionofthechangesinthestateoftheecosystem,”saidB.B.Cael,ascientistandauthorofthestudypublishedinNature.Thepreviousresearchfocusedonchangesinthegreennessoftheoceantolearnabouttrendsinthechangingclimate.ButCael’steamporedover20yearsofobservationsbyNASA’sModis-Aquasatellite,acomprehensivedatab...